MELBOURNE CINÉMATHÈQUE
A proposed identity for the 2022 Melbourne Cinémathèque, an institution dedicated to screening rare and significant films in their original format. My concept draws inspiration from 1980s newspapers and the nostalgic movie ads found at the back pages. This identity reimagines the aesthetic with a modern twist, incorporating bold layouts reminiscent of vintage ads for the program design. The use of unique colours and textures reflects the raw, tactile nature of print media. The abstract face on the cover represents an eye watching an international film festival, symbolizing the immersive and cinematic experience Melbourne Cinémathèque offers.
